was ultimately sold to Norlin Industries in 1973. Despite the increased commercial success the company saw with the introduction of the Minimoog than with previous products, competition with contemporary manufacturers such as ARP Instruments, Oberheim Electronics, and Electronic Music Studios drove the company steadily deeper into debt. In 1972, former televangelist and successful salesman David VanKouvering joined the company as VP of Marketing, creating a network of retail stores throughout the United States and then the entire world. The company was renamed Moog Musonics, then Moog Music, Inc. An old factory at the north end of Academy Street was purchased. and relocated the company to Williamsville, New York. In November 1971, rival company muSonics bought R. 1971–1977: Moog Musonics, Moog Music, Inc., changes of management, and financial duress The company ran deep into debt, turning a profit only one year of its existence – 1969, following the 'Switched-On' sensation ignited by Carlos. Though the Moog synthesizer's sound had rapidly become iconic with the success of Wendy Carlos's Switched-On Bach, the instrument nonetheless did not sell well due to its size and impracticality. had become a larger enterprise, continuing to sell theremin kits but with sales mainly focused on the commercial Moog synthesizer. With assistance and suggestions from Deutsch and other musicians, Moog built the Moog synthesizer, the first voltage-controlled synthesizer utilizing a keyboard. In 1963, Moog met experimental composer Herbert Deutsch at a music education conference in Rochester, New York, after Deutsch had built a theremin following Moog's design. with his father in 1953 at the age of 19 in Trumansburg, New York, selling theremin kits to finance his education. The Mother-32 is secured in an extruded aluminum enclosure with wood sides, but can also easily be relocated to almost any Eurorack enclosure.Mike Adams, current CEO of Moog Music, Inc.
#MOOG POINT OF SALES SYSTEM PATCH#
Patch multiple control and sound sources into Mother-32's voltage controlled mixers and truly unlock the vast potential of this powerful instrument, or pull all of the patch cables, plug in a MIDI cable and simply drive your Mother-32 from any MIDI-equipped device. This expansive live performance and production synthesizer is designed to provide experimental musicians and synthesists with a diverse array of creative tools to inspire new ideas, unique sound and endless sonic exploration.ĭrive synchronized sound with Mother 32's powerful step sequencer while utilizing its modular patchbay and assignable output to spawn a living, breathing organism with dynamic and modifiable sound processing. The Mother-32 is a distinctive analog instrument that brings raw sound, step-sequencing and extensive interconnectivity to any electronic or modular ecosystem. Push even farther with complete Eurorack integration. When you're ready, enter the vast sonic realms of modular synthesis.Ĭraft new ideas and perform in two unique sequencer modes with up to 64 on-board sequences for live performance.Ĭombine multiple Mother-32s to unlock new realms of sound, imagination and creativity. No cables are required for swift, inspired music creation and exploration. Mother-32 is an intuitive and expandable semi-modular synthesizer that adds raw analog sound, powerful sequencing and extensive interconnectivity to any creative, electronic or modular ecosystem.
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